GAP VIII: Roles, Perceptions and Expectations of the COM/PR Function
22
Generally
GAP Accepted Practices
USC Annenberg
Important because adoption of those functions and beliefs correlates
with other factors that are beneficial to the PR/COM function and the
organization, both internally and externally
PRACTICES AND BELIEFS
CORRELATIONS
Mean (1-7)
PR/COM should play a key role in
assuring adherence to identity and
core values.
6.09
% Strongly Agree
% Adoption
Successful
Good External
Reputation
Innovative
Flexible
Democratic
People-First
Ethical
Proactive
Long-Term
Strategic
Aggressive
Confident
78.3% 54.2% XXXXXXXXXXXX
PR/COM should play a key role in
defining overall business strategy.
5.24
45.20% 13.60% X X
X X X X X X
PR/COM should play a key role
serving as a mediator between the
organization and its stakeholders.
4.48
30.30% 70.20% X X X X
X X
PR/COM should play a key role in
defining organizational identity and
core values.
6.15
81.60% 40.10%
X X X X X X X X
PR/COM should play a key role as
advocate in support of
5.65
64.90% 95.70%
ā
X X X X X
organizational goals.
*Correlations apply to companies adopting specific practices, beliefs, etc.
Strategic Communication and Public Relations Center
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