Pet Retail Market and Valuation Outlook

Appendix 38 121 *0 Organic Traffic (M) 38. E-commerce: Web Site (A) Petz is the industry leader, but how are its numbers compared to its competitors? 20 18 16 14 12 10 Petlove Traffic Positioning; [M & K] Petz 6 Cobasi 4 2 200 300 400 500 600 Organic Keywords (K) Source: SEMRush Keyword Positioning; [words] 600,000 51 to 100 21 to 50 11 to 20 4 to 10 Top 3 500,000 400,000 300,000 200,000 100,000 Jan-16 Jan-17 Jan-18 Jan-19 Jan-20 Jan-21

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