Investor Presentaiton
ALANA INSTITUTE
IS THERE A
GOOD ACTIVITY
FOR CHILDREN?
Yes, there is! SlowKids, in São Paulo, was
chosen by the readers of Folha de São Paulo
as the best children's activity in 2014
-
During the first edition, in 2013, a scalding sun decided to appear
and made everyone sweat profusely even in the shade. In the
second edition - held at the Museu da Casa Brasileira in May of
2014 - we were surprised by a hailstorm during the performance
of the band Música em Família and the open air cinema that was
next on the agenda had to be moved to the museum's (covered)
varanda. On the third edition, in November of 2014, Saint Peter
was sure to help.
The event was scheduled for the same weekend as the For-
mula 1 GP at Interlagos. Weather predictions indicated that the
cars would have to race with rain tires. "High chance," they said.
"Weather predictions during Formula 1 can't be wrong," thought
the creators of the idea, Tatiana Weberman from Respire Cultu-
ra and Juliana Borges of Maria Farinha Filmes.
Rescheduled. It's going to rain, for sure. Then... it doesn't
rain! That's impossible, Saint Peter is toying with us. "Let's re-
schedule and, if the weather doesn't help again, we'll rethink eve-
rything!" they decided.
Feeling the crisis - after all, the situation was tense and the
movement was under threat! Saint Peter backed off. "It's one
of the best events for children in São Paulo," he thought. Finally,
the day was perfect from beginning to end: pleasant temperature,
sun just right, a breeze during the hotter moments. A light that
made the Burle Marx Park - which is already gorgeous - even
more gorgeous.
Everything went right. Very right! Through contact with na-
ture, art, storytelling, workshops and music, all the fathers, moth-
ers, aunts and uncles experienced moments of delight with their
little ones in a (slow) proposal to slow down.
The children were entertained through reading circles that
stimulated the imagination underneath trees, performance instal-
lations that left the park looking like a backyard, traditional Bra-
zilian games, and art workshops. The SlowKids movement en-
courages children to disconnect from their electronics and come
in contact with nature and those around them. They also par-
ticipated in a space dedicated to recycling and the Toy Exchange
Fair. To wrap the day up, a show by the band Brasileirinhos.
Tatiana and Juliana are more confident. With all the pressure
that the award for best children's activity has placed on Saint Pe-
ter, he will certainly think twice before any more mischief.
Parents and children enjoyed a slow day
with lots of games, a picnic, music and
workshops at the Burle Marx Park.
PHOTO MARIANA CHAMMA
22 23
Slowkids
What is it: A movement that advocates
for the slowing down of children's routines
and valuing free time during childhood.
They are outdoors events for families, with
games, films, picnic, music and workshops.
Highlight: Chosen as best children's activity by
the readers of Folha de São Paulo in 2014
slowkids.com.br
facebook.com/movimentoslowkids
Co-production: RESPIRE CULTURA
RESPIRE
CULTURA
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