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Tokyo Investor Day

• ● BUSINESS DEVELOPMENT OUTSIDE JAPAN Strategic approach Selective markets with attractive growth opportunities, good fit for our proven business models Prudent evaluation of prospective returns Annualized New Business ($ millions) Premiums Outside Japan (1) $500 $250 394 320 444 Recent Highlights Brazil •Life Planner insurance business modeled on successful Japanese operation • • Needs-based selling concepts Early signs of success: surpassed 1,100 Life Planner count(2), strong sales productivity and retention Chile Acquisition of 40% stake in AFP Habitat in March 2016 expands footprint in Latin America • #2 ranked mandatory pension administrator in attractive market • Lowest fees among top players, supported by efficient cost structure 50 $0 2013 2014 2015 1) Foreign denominated activity translated to U.S. dollars at uniform exchange rates for all periods presented. Excludes annualized new business premiums of joint ventures. 2) As of 6/30/16. Prudential Tokyo Investor Day 9.15.2016 4
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