Pix Evolution and Implementation
SUMMARY
PRESENTATION
IDEALIZATION
EVOLUTION
NUMBERS
FUTURE
4%
8%
2022 (Chart 3.3.4), given that, since the launch of the ecosystem, Pix users
expanded in the range up to 19 years old and discreetly in the range between
50 and 59 years old. Data shows that the use of Pix has grown within the
younger population, although still with a modest degree of use (3.5% of the
total), as well as within the older public.
Chart 3.3.4 - Number of transactions, by payer's age group
Chart 3.3.5 - Pix's usage percentage, by age group
Jan/22 to Dec/22
93%
91%
92%
87% 87%
85% 84%
85%
81%
79%
69%
64%
55%
46%
42%
19%
4%
9%
20%
12% 11%
21%
Highlights: Did you know?
Transfers and payments made through Pix allow a short message
to be sent from payers to payees as a briefing note. A survey carried
out about the most used words demonstrates the association of the
transactions with payments of obligations (bills, bank slips, rent,
payment installments, overall payments, etc.), certain types of goods
(cakes, cars, clothing, gifts, perfume, TVs, etc.) and services (haircuts,
pedicure, snacks, lunch, dentists, cleaning, shipping, etc.)
Top 100 words when describing a Pix (in Portuguese)
36%
32%
31%
31%
3,5%
0,4%
nov
jan mar
may jul
sep
nov
2020 2021
jan mar
2022
may
jul
sep
nov
■up to 19 y.o. 20 to 29 y.o.
Source: BCB
■30 to 39 y.o.
■40 to 49 y.o.
■50 to 59 y.o.
■over 60 y.o.
Regarding the level of adoption by age group, data between January and
December 2022 showed that the one with the highest adoption is between 20
and 29 years old, with a significant 93% of that population having registered
at least one alias and 87% having made or received at least one Pix transfer
(Chart 3.3.5). In addition, it should be noted that more than 80% of the
population aged between 20 and 59 had already made or received at least one
Pix, which highlights the significant use of Pix among the adult population.
There is also a significant adoption within the older age group, over 60 years
old, with almost half of that population having already made or received at
least one Pix transfer, even with the occasional technological barriers usually
more present in the more mature population.
up to 19 y.o.
20 to 29 y.o.
30 to 39 y.o.
40 to 49 y.o.
50 to 59 y.o.
over 60 y.o.
Pix alias holders
Received at least one Pix
■Sent at least one Pix
Source: BCB
Pix has also become popular with Brazilians of all income segments 26.
Considering individuals with a banking relationship, when considering
people with an income of up to 1 minimum wage (s.m.), more than 60% of
the population has already sent or received at least one Pix transfer and
70% own a Pix alias, which shows how important Pix has become as a means
of transferring funds for the lower-income population. Among the highest.
income segments, Pix has already been used by more than 87% of users and
89% have registered Pix aliases (Chart 3.3.6).
Chart 3.3.6 - Pix usage, by income bracket
In terms of Minimum Wage - MW
70%
63%
60%
84%
79%
76%
85%
82%
80%
89% 89% 88%
89% 88% 87%
boleto
vale
roupa
presente
internet
pedido
eu carrotydinheiro
conta cartãodia
bruno
caixa
rafael
ana
casa
aluguel mãe
meu pago jogo
maria
antonio
valor felipe
queijo
obrigada
luiz mês
luz almoço
paga
obra
PIX
salário r$ josé
limpeza
jogo
pedro
Joi
carlos
gasolina restante
lanchegabriel
faxina
okpagarpizza
parcelapa
festa
mensalidade
lucas devolução
mercado celular reembolso 2022 empréstimo cabelo moto
harifa tepagamento
unha
frete perfume
amor compra
ajuda
referentemaistransferência
francisco contas pensão
água
bolo amoum
compras
3.3.2 Legal entities
In addition to individuals, merchants, companies, foundations, organizations
and other legal entities have also quickly adopted Pix as a means of making and
receiving payments. By December 2022, 11.9 million legal entities had already
made or received at least one Pix transfer (Chart 3.3.7), which is equivalent to
approximately 67% of firms with a banking relationship.
Up to 1 MW
Between 1 and 2 Between 2 and 5
MW
MW
Between 5 and 10
Over 10 MW
MW
Pix alias holders
Received at least one Pix
■Sent at least one Pix
Source: BCB
26 Customer income declared by financial institutions in the Credit Information System (SCR).
24View entire presentation