Global Beverage Trade and Company Overviews
PURPOSE Why did the New Zealand government undertake this project?
What is the purpose of the project?
The project presents a comprehensive,
business-focused overview of the total New
Zealand food and beverage industry.
The project pulls together the available
information on the food and beverage industry
into one place, in a form which is familiar and
useful to business. The reports contain analysis
and interpretation of trends and opportunities
to materially assist with business strategy and
government policy.
The information will be of vital use to
businesses, investors, government, and
research institutions as the industry expands
and diversifies. This industry view will be very
useful to government, enabling better dialogue
and the opportunity to address issues
collectively.
What benefit will this bring to businesses?
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As support for raising capital
As a base of market intelligence to enable
business to be much more targeted in their
own market research
Reviewing and informing offshore market
development (including export and
investment) strategies
Assisting in identifying areas of innovation
and R&D for the future
Identifying strategic partners and
collaborators
Enabling a company to benchmark
performance with that of its competitors
Monitoring industry activity
Gaining a better understanding of their own
industry sector
Identifying internal capability needs or
external inputs
How will government use the reports?
While the government collects large amounts of
industry data, little of this has an investor or
industry-driven perspective.
This information will provide much greater
insight into the industry, which is useful for a
range of policy developments, from regulatory
frameworks to investment in science and skills
and facilitating access to international markets.
In particular, a single source of factual
information will enable government agencies to
better coordinate their efforts across the system
and be more responsive to addressing industry
issues.
All project resources are available online at:
www.foodandbeverage.govt.nz
CORIOLIS
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