Nigeria FinTech Landscape - Impact Assessment
Nigeria FinTech Landscape - Consumer Survey
V: Customers value access and convenience, which has driven increased FinTech
usage over the past 6 months
FinTech usage has increased over past
6 months...
and access is the highest
contributor to adoption
Rationale for usage
Access and convenience
Value
Price
I can pay
all my
Other
Access and
convenience
More usage
Less usage
54% of customers
have increased their FinTech usage
over the past 6 months
Source: Customer interview and survey (n=215), Nigeria - 49% females and 51% males
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Trust
Value /
service
my bills, do my
transfers on my phone without
going to the branch
Youth, East
When I cannot go to the
bank, I go to the agent
around here and can
immediately see the money in
my account
SME owner, East
It gives me the discipline to
save and restrict when I can
withdraw the cash
Middle customer, Lagos
EFINA
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