Investor Presentaiton
Maintaining leadership in core Mexico
market while growing diversified portfolios
Expanding value-added dairy
.
Strongly positioned in consumer preferences
Tripled sales and increasing point of sales coverage of 44%
in traditional channel
Leveraging the Direct to Home channel
•
More than 5,500 coolers introduced in 2017
HELADO DE FRESA
100% PURA DE VACA
HELADO CAPUCCINO
Leche
Leche
Leche
Leche
Leche
DESLAADA
SEMIDESCREMADA
LIGHT
1924
SANTA
CLARA
SANTA
CLARA
Ви
ENTERA
DESLACTOSADA
PRADOS IN
CANDO
1924
TA
SCADA
STOSADA
WELDASA
бо
SUPRENDE
1924
ARCACONTINENTAL
Lechia
HELADO CHOCOLATE
100%A AARON
HELADO VAINILLA
SANTA
CLARA
SANTA
CLARA
•
Maintained a CAGR of 28% in 2017
Growing still beverages portfolio
•
Very positive trend in market share across all categories
85%
•
Command #1 or #2 market leadership in most still categories
•
Continue strengthening our portfolio through Ades acquisition
•
Profitable single-serve presentation and premium pricing
SANTA
CLARA
E VACA
BALANCEADA
200
200
NEL
Soal C
1924
SANTA
CLARA
PURA DEL
STS LA FOR
Santa Cla
CONT
NETOL
DE HACER LAS
MELO
SANTA
CLARA
100% PURA DE VACA
CREMOSA O
CONT
NETOL
TO
1924
SANTA
CLARA
AURA DE VACA
100%
CONTL
HELPIN
Market share of Powerade relative to competition
SANTA
CLARA
CONT L
NETO
21 200
111200m
(%)
100%
80%
60%
60%
POWER
40%
ADE
11%
20%
38%
IONS
0%
2006 2007 2008
2009 2010 2011 2012 2013 2014 2015 2016 2017
Main Competitor
Powerade
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