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Investor Presentaiton

Maintaining leadership in core Mexico market while growing diversified portfolios Expanding value-added dairy . Strongly positioned in consumer preferences Tripled sales and increasing point of sales coverage of 44% in traditional channel Leveraging the Direct to Home channel • More than 5,500 coolers introduced in 2017 HELADO DE FRESA 100% PURA DE VACA HELADO CAPUCCINO Leche Leche Leche Leche Leche DESLAADA SEMIDESCREMADA LIGHT 1924 SANTA CLARA SANTA CLARA Ви ENTERA DESLACTOSADA PRADOS IN CANDO 1924 TA SCADA STOSADA WELDASA бо SUPRENDE 1924 ARCACONTINENTAL Lechia HELADO CHOCOLATE 100%A AARON HELADO VAINILLA SANTA CLARA SANTA CLARA • Maintained a CAGR of 28% in 2017 Growing still beverages portfolio • Very positive trend in market share across all categories 85% • Command #1 or #2 market leadership in most still categories • Continue strengthening our portfolio through Ades acquisition • Profitable single-serve presentation and premium pricing SANTA CLARA E VACA BALANCEADA 200 200 NEL Soal C 1924 SANTA CLARA PURA DEL STS LA FOR Santa Cla CONT NETOL DE HACER LAS MELO SANTA CLARA 100% PURA DE VACA CREMOSA O CONT NETOL TO 1924 SANTA CLARA AURA DE VACA 100% CONTL HELPIN Market share of Powerade relative to competition SANTA CLARA CONT L NETO 21 200 111200m (%) 100% 80% 60% 60% POWER 40% ADE 11% 20% 38% IONS 0% 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 Main Competitor Powerade 18
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