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Investor Presentaiton

Branding Benefits - Transient Direct Booking Progress Target: 50% Transient Direct Revenue Booking by YE 2023 PLAYA HOTELS & RESORTS" 60.0% 1) 50.0% 40.0% 30.0% 20.0% 10.0% Direct Booking Penetration 0.0% Q1 18 Q2 18 Q3 18 Q4 18 Q1 19Q2 19 Q3 19 Q4 19 Q1 21 Q2 21 Q3 21 Q4 21 Q1 22 Q2 22 Q3 22 Q4 22 Q1 23 Q2 23 Q3 23 ■Direct Stayed Revenue Mix ■Direct Booked Revenue Mix Percentages represent Playa- Owned & Managed rooms only, excluding Jewel Palm Beach & Jewel Punta Cana 23 23
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