Pursuing Profitable Growth

15 THE PLAN 2022 PLAN: PATH TO PROFITABILITY Increase Marketing Efficiency THE IMPACT GAAP Revenue grows slower than Revenue after Engagement Marketing (RAEM) GAAP Revenue and RAEM grows faster than Marketing RAEM grows faster than Revenue Adj. EBITDA margin improves Impactful New Products GAAP Revenue and RAEM growing faster in 2H'22 than 1H'22 Adj. EBITDA margin improves Invest in Developer Marketing Account Management team is hired Developer Education and Insights are delivered Activate New Hires GAAP Revenue and RAEM per head grows Adj. EBITDA margin improves skillz

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