Investor Presentaiton
BALIC: Diversified Distribution Mix
Individual Rated New Business Channel-
w ise Mix
11%
11%
9%
11%
9%
33%
45%
50%
47%
56%
56%
44%
40%
42%
35%
FY20
FY21
FY22
Q4 FY21
Agency
Institutional Business
Q4 FY22
BALIC Direct
Agency:
Focus on profitability and driving
higher traditional Mix
3rd largest agency in private LI
space; backed by 96K+ agents
(1,100+ qualified for MDRT/COT/ TOT
& above membership vs 589 in
FY21)
Continued balanced product mix
with traditional individual rated
new business mix at 59% in FY22
Variabilization of Agency cost
through low-cost models (10%
contribution in FY22 vs 4% in FY21)
BAJAJ Allianz
☐ BALIC embarked on diversifying its distribution
mix, scaling up alternate channels and enabling
wider presence by exploring alternate partnerships
Greater balance between institutional and
proprietary retail channels - Agency, Institutional
Business and BALIC Direct contributing 40%, 50%
and 9% respectively in FY22 (in IRNB terms)
☐ Within existing retail channels, focus is to drive
profitable product mix; improve sales productivity;
drive cost efficiencies through hierarchical
synergies, improving span of control and
variabilization
Institutional Business:
Building sustainable business
through strong integration with
partners
Diverse mix of large and small
partner banks, NBFC, brokers and
web aggregators
Axis bank share in total IRNB has
increased from 29% in Q3 to 31% in
Q4 due to the opening up of all
geographies
Corporate agreement tie-up with
City Union Bank (CUB) &
Development Bank of Singapore
Individual Rated NB = (100% of first year premium & 10% of single premium excluding group products)
BALIC Direct:
Analytics backed, focused
verticals for upsell and cross sell
initiatives
Presence in 150 cities, with
Dedicated Verticals for various
customer Segments
✓ Maturity
✓ Service to Sales
✓ Elite Relationship force
Hub & Spoke
Data and Analytics as a key pillar
for Direct business
*Note: The components might not add up to total of 100% due to rounding off; MDRT: Million Dollar Round Table; TOT: Top of the table; COT: Court of Table
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