World Bank Country Survey 2013

GALLUP PAKISTAN Affiliated with Gallup International World Leaders in Marketing Research Consultancy World Bank Country Survey 2013 Section 4: World Bank Access and Media Habits: Advisory for a Future Strategy 4 Access and Media Habits WORLD BANK 4.1 Sources Of Information for Stakeholders/Clients: News and Information Media is the main conduit of information for stakeholders and clients. For Stakeholders and Clients, local newspapers are the principal source of information about development issues and narratives for stakeholders (69%) and clients (68%). As a secondary source, 50% of the stakeholders rely on Local Television Channels, while 38% of the clients rely on Internet to access information about development issues. Percent of Respondents (%) Q 24: How do you get most of your information about development issues in Pakistan? Stakeholders Client G Local newspapers International newspapers Local radio Local television International television Periodicals Internet Social media (Facebook, Twitter, Youtube) Blogs Others Don't Know / No response Sample size: Stakeholders (n= 523); Clients (n= 188) 69% 68% 9% 11% 2% 3% 50% 37% 10% 7% 5% 11% 32% 38% 11% 11% 2% 1% 3% 5% 0% 1% Source: Gallup Pakistan - World Bank CSS 2013 Page 69

View entire presentation