Investor Presentaiton
SBERBANK
170 YEARS. BY YOUR SIDE
ANNUAL REPORT
RETAIL BUSINESS
2011
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management report
borrower to confirm academic performance, improved relationships
with universities and revised the criteria for selecting educational
institutions and assessing students' performance. Over the year, our
student loan portfolio grew 20% to almost RUB 380 million.
With a market share of 32.0%,
Sberbank is the largest retail lender
in Russia
The Bank continued its involvement in the state programme to develop
agriculture. More than 57,000 smallholder loans for over RUB 10 bil-
lion were granted in 2011. Smallholders were permitted to borrow up
to RUB 1 million per year, whereas previously this limit had applied
to total debt. In addition, the timeframe in which a report on intended
use of the loan must be submitted was extended from 45 to 90 days.
Improving the lending process
In 2011, consumer loans, car loans and major mortgage lending pro-
grammes were provided through our Loan Factory platform, which was
designed to increase the efficiency of lending process and enhance
service quality without impairing the quality of loan portfolio. Loan
Factory technology was successfully rolled out at all territorial banks.
In 2011, 6.4 million loan applications were submitted (3 million
in 2010) and over 4 million loans for RUB 690 billion were extended
through the Loan Factory platform (2 million loans for around RUB
290 billion in 2010).
The Banker magazine ranked our Loan Factory project as "highly
rated" in the Innovation in Risk Management Technology category
of its 2011 Banking Technology Awards. The project was also recog-
nised as the largest project presented in the contest.
Retail lending in the regions
With a market share of 32.0%*, Sberbank is the largest retail lender
in Russia. We offer our retail lending products in all regions of Russia.
Our market share varies by region depending on different economic
factors. As of 31 December 2011, Sberbank accounted for 19.2% of the
Moscow market** and 45.2% of the market in the area served by Zapad-
no-Uralsky Bank***, which represent, respectively, our minimum and
This data is calculated as of 31 December 2011 for Sberbank as
a whole.
This data includes the aggregate share of Sberbank's territorial
banks and the Central Office in the Moscow market.
*** Zapadno-Uralsky Bank operates in the Perm Territory, Komi
Republic and the Republic of Udmurtia. This data includes the ag-
gregate operations of Sberbank's territorial banks and the Central
Office in the territory.
maximum shares in the retail lending segment. As of 31 December
2010, the smallest and largest market share was recorded in the
same territories (16.9% in Moscow and 46.4% in the area served by
Zapadno-Uralsky Bank).
RETAIL DEPOSIT OPERATIONS
While retail deposits remained a key source of funding for the Bank's
operations, their level grew more slowly than that of lending volumes,
reflecting an overall trend in the banking sector. Furthermore, ag-
gressive policies adopted by our competitors contributed to a decline
in Sberbank's share of the deposit market. With all these factors
in mind, the Bank shifted its focus in 2011 towards stimulating the
inflow of retail deposits through improved value propositions. Our
new offers - Save Online, Top-Up Online and Manage Online with
higher interest rates are only available through Sberbank Online,
our online banking platform. To attract more customers, we also
launched International, a new savings account that can be opened
in British Pounds Sterling, Swiss Francs or Japanese Yen. Aside from
a guaranteed interest rate, account holders can also benefit from
foreign exchange rate change.
Retail deposit operations in regions
The Bank's retail deposit balance rose 18.4% year-on-year
to RUB 5,726 billion, with the influx primarily driven by term de-
posits. Over the year, the number of retail deposits increased by 23
million to more than 364 million.
With a market share of 46.6%*, Sberbank has the largest portfolio
of personal savings deposits in Russia. The Bank offers its deposit
products in all regions of Russia. Our market share varies by region
depending on different economic factors, including the competitive
landscape in each particular region. As of 31 December 2011, Sberbank
occupied 33.7% of the Moscow market** and 71.5%*** of the market
in the area served by Srednerussky Bank, which represent, respec-
tively, our minimum and a maximum shares in the retail deposit
markets of our territorial banks. As of 31 December 2010, the smallest
and largest market shares were recorded in the same regions (34.9%
in Moscow and 72.1% in the area served by Srednerussky Bank).
a whole.
**
This data is calculated as of 31 December 2011 for Sberbank as
This data includes the aggregate share of Moskovsky Bank and
Sberbank's Central Office in the Moscow market.
*** Srednerussky Bank operates in the Bryansk Region, Kaluga Region,
Moscow Region, Ryazan Region, Smolensk Region, Tver Region and
Tula Region.
170 YEARS. IT'S JUST THE BEGINNING
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