Nigeria FinTech Landscape - Impact Assessment
Impact of FinTech - gender inclusion
Case Study: Pafupi Savings in Malawi developed a savings.
product designed specifically to meet women's needs.
Malawian women had a huge
unmet need with savings
Context
~6M out of 7.5M population in
Malawi were unbanked in 2014
Only 27% of rural communities had
access to bank accounts
However, women were the household
financial managers and savers,
prioritizing how earned money is
allocated
Women began to set-up informal
savings club in rural communities to
drive saving
NBS partnered with MicroLead
program and Women's World Banking
to understand the needs of rural
Malawian women and design a
savings account
NBS created Pafupi Saving accounts with 5 key
elements based on women's needs
Bring bank to local community
Agents visited rural communities and with mobile phones,
opened savings accounts in under 10 minutes
Offer convenience and security
Recruiting local shopkeepers as fixed bank agents in the
community removed cost of transportation to bank and provide
security of savings
Help women save regardless of income
■ Enabled women to make small deposits and withdrawals at local
NBS bank agent and ATM
No monthly charges and interest accrued on balances
Educate new savers
Financial education messages tailored to local context, group
education sessions conducted financial planning, goal setting
etc.
Empower women
☐
Savings account is first point of access to formal economy for
many women
Savings profile financial security and possibility for access to
loans and other bank offerings
SOURCE: UNCDF MicroLead Partner Case Study Series - Pafupi savings: Expanding Financial Inclusion to Rural Women
Impact to date
Reached target rural women,
76%
of whom were previously
unbanked
>200k
Pafupi accounts by Dec 2018
Strengthened financial
education and empowered
women with increased
financial stability
EFINA
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