BBVA Bancomer/2018 Annual Report

Group Profile GRI 102-1, 102-2, 102-5, 102-6, 102-7, 102-16 and 102-45 GFBB's main subsidiary is BBVA Bancomer, the leading bank in the Mexican financial sector in terms of assets, loan portfolio and deposits. BBVA Bancomer operates throughout the Mexican Republic. It serves its customers through an extensive branch network and other distribution channels such as ATMs, banking co- rrespondents, POS terminals, Internet, cell phones, etc. It also has specialized executives who offer outstanding personali- zed service to individual customers, businesses and govern- ment agencies. Calling, purpose and values Our calling BBVA Bancomer is the leading bank within the Mexican financial system. Our goal Our values Strategic priorities Building stronger customer relations. Helping our customers to reach the best financial decisions by providing relevant advice. Providing the best solutions that build trust: they must be clear, simple, transparent and fair. Providing an easy and convenient experience: autonomously (DIY), through digital channels or human interaction. Redefining our value proposition focused on our customers' real needs. "Bringing the age of opportunity to everyone", as summarized in the motto "Creating opportunities". We want to help our customers achieve their goals in life. We want to be more than just a bank and to become a vehicle for opportunities with a positive impact on the lives of people and on the business of companies. The customer comes first We think big We are one team The best customer experience $ Driving digital sales Becoming more efficient 10 10 New business methods Creating a first-class workforce Optimizing capital allocation Social responsibility BBVA Bancomer/2018 Annual Report

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