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Investor Presentaiton

Global Undisputed Baking Industry Leader US $557 Bn¹ Global Baking Industry INDUSTRY STRUCTURE • Mature life cycle High competition level and high consolidation potential • Medium technology change Low revenue volatility High entry barriers for companies seeking to consolidate the industry INDUSTRY PERFORMANCE Private Label 9.8% • Resilience to economic downturns Europe & North America: largest contributors to industry revenue in 2019 North Asia: rising income levels and changing diets to bread INDUSTRY OUTLOOK • Expected Growth from EM Countries Organic and gluten-free baked goods in the U.S. • Whole grain and high-fiber breads in Western Europe . Consumers becoming more health- Other Players 49.4% conscious and trending towards snacks (1) Industry value and market share according to GlobalData 2021, retail sales. Includes Bread and Rolls, Sweet Biscuits (cookies), Savory Biscuits (crackers), Morning Goods, Cakes, Pastries & Sweet Pies GRUPO BIMBO NOURISHING A BETTER WORLD 4.0% Ⓡ Artisanal 36.8% 1.2x second player and 4.2x third player 10 6
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