AIS Mobile Market Strategy 2018

Strategy toward 2020 Target 2020 AIS' digital transformation toward 2020 1 2 Digital 3 4 Full Service Digitization Convergence & CVM Enterprise Segments NFV & Cloudification 5 Organization Transformation . ASK AUNJAI Provide shops & services that never sleep • Digitize all customer journeys Al/Chatbots embedded into all self-service channels • Deployment of OMNI channels The Ultimate Digital Entertainments PLAY Ba NB- IoT Move to ARPH • Improve revenue assurance and add valued users Data-driven analysis based on customer insights: • Bundle mobile, fibre & content via FMC • Maximize value of contents in customer retention and branding Expand revenue contribution of enterprise business New opportunities ⚫loT • SME & R-SME • Managed Security • Mobile Digital Marketing • >90% cloudification Network virtualization ready for 5G .5G future-proof networks IT legacy transformed to Cloud-friendly network architecture • Al for network operation Data-driven organization & culture • Organization readiness for digital disruption • Leverage capabilities and create synergies in value chain supporting digital business objectives Please learn more about AIS' digital transformation at http://advanc.listedcompany.com/wp.html/t/vdo/e/am2q2018-en 3 AIS

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