Investor Presentaiton
corporate social responsibility >>
206
INTERVIEW
SBERBANK
170 YEARS. BY YOUR SIDE
INVESTING IN HUMAN CAPITAL
ANNUAL REPORT
2011
Sergey Gorkov
Member and Deputy Chairman
of the Management Board
>> Providing high quality financial services
across the entire Russian Federation is the
staple of Sberbank's social responsibility.
In the banking industry, people are at the
centre of all products and processes
If your investment in human capital is insufficient, then the resulting
quality of services will be low. Sberbank's Strategy through 2014 pro-
vides for investments in our people in terms of both ideas and tech-
nology.
In 2011, we launched joint executive education programmes with sev-
eral leading business schools-the European Institute of Business
Administration (INSEAD) and the New Economic School (NES), and
the London Business School. The INSEAD-NES programme, which
includes significant distance learning components, is unparalleled
around the world; it is intended to train 500 managers at once, which
is comparable to the number of students that enrol at the Harvard
and Stanford Business Schools. The programme primarily targets
executives from Sberbank's regional banks, who comprise over 90%
of students. I believe that such programmes are the future of busi-
ness education in Russia. Most importantly, we started to combine
experience from both foreign and Russian business schools in our
programmes, which opens up many new opportunities. Overall, we
have made significant achievements in employee training and devel-
opment. We launched a system of programmes and projects, which
eventually will influence not only Sberbank's business but also the well
being of the entire country.
We continue to expand Sberbank's Corporate Library. The books in the
library contain a range of knowledge that, in our view, is necessary for
our employees and managers. The series is a valuable source of busi-
ness expertise, and we would like to make it recognisable both within
and outside the Bank.
In 2011, we launched joint executive
education programmes with several
leading business schools-
the European Institute of Business
Administration (INSEAD) and the
New Economic School (NES),
and the London Business School
In 2011, we worked hard to create a modern employee motivation sys-
tem, based on both the realities of Russian business and international
best practices. Over the reporting year we completed 70% of our grad-
ing programme. Implementing such a programme in just two years is
an unprecedented achievement for a company of our size.
Professional competitions are a distinct feature of Sberbank's life. Hav-
ing been conducted for many years, they are an important element of
our corporate culture and an intangible tool for motivation. In 2011, the
Best in Profession competition was held in nine categories; we plan to
further advance our activities in this area.
We also continued to build an employee evaluation system that fol-
lows best practice and in some cases sets new levels. The system will
become largely operational in 2012. Finally, in 2011 we started imple-
menting Sberbank's pension programme, another important element
of our employee motivation system.
We demonstrate our attitude towards customers not only through our
financial activities. When people feel that Sberbank not only handles
banking transactions but also engages in various social activities, this
attracts customers to us and helps us better understand them. Here
I would like to highlight two areas of Sberbank's social activities in 2011.
170 YEARS. IT'S JUST THE BEGINNING
WWW.SBERBANK.RU
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