Zeta Growth Drivers and Catalysts

Scaled Customers With Greater Than $1M In Annual Revenue Have An ARPU Of $3.8M And Reflect The Opportunity To Rapidly Grow Revenue Revenue per Customer (Existing Clients + 2020 Cohorts) $100K to $1M $356 2020 268 Customers ($ in '000s, unless otherwise noted) ZETA 1. Cohort assigned based on annual revenue achieved in 2020. Greater than $1M $3,806 >10x OPPORTUNITY TO EXPAND ARPU INCREASED UTILIZATION MORE USE CASES CHANNEL EXPANSION 2020 68 Customers 13

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