Investor Presentaiton
Win with distribution
Our intent
To build on our unique distribution network to increase our ability
to reach and serve customers in all our markets.
Strengthening our distribution infrastructure to win more
customers by increasing our distribution depth and breadth,
with particular focus on rural areas
Enhancing customer experience through simplified digital
customer onboarding process
Broadening our distribution offer to enhance usage and ARPU,
further granulating distribution approach to focus more
responsively on needs of customers in smaller regions, and
increasing our customer reach
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2022 progress
airtel | Africa
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15,000+ exclusive distribution channels of Mini-shops and Kiosks
added, reaching a total of almost 53,000
180,000+ multi-brand outlets added, reaching a total of
almost 1.6 million
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21.0% growth in customer activating outlets, to 251,000+
8.7% growth in customer base, to 128.4 million
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100% of customers onboarded through digital KYC application
We have continued to expand our distribution network to get closer to
customers, developing our infrastructure to drive both additions and usage
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