Investor Presentaiton

nuuday In brief Business and strategy Performance Corporate governance Financial statements Most digital 2022: Landmark partnership and successful project launch Our digital transformation embraces all our brands, departments and products, and we are constantly implementing value-adding digi- tal initiatives across these areas. Nonetheless, our IT transformation programme is the overarching IT project that will truly enable us to become a European best-in-class telco and the service provider pre- ferred by both Danish households and businesses. We are therefore thrilled to have entered a new partnership with Netcracker that equips us to utilise its state-of-the-art, cloud-native portfolio and professional services to replace our complex legacy systems with a new modern IT stack while we re-engineer our commercial and oper- ational processes. This truly transformative partnership will help us become a lean and digital service provider. We had already finalised our blueprinting phase just six months after launching the project and are now on track to deliver the new Nuuday! Highlight initiatives Our landmark strategic partnership with Netcracker, a global leader in Gartner's magic quadrant with a proven track record of successful transformative Telco projects, is the pivotal element of our transformation journey 000. N Netcracker We constantly seek to digitalise every customer interaction, and concrete initiatives in 2022 included creating online portals, implementing digital payment solutions and integrating trans- parency in our onboarding process. As a result, we received 11% fewer incoming calls and significantly increased our digital sales share 100 IT legacy systems are being replaced with an out-of- the-box solution as part of our digital transformation 40 years is the age of our oldest operating IT system, reflecting the massive potential for IT efficiency gains 29% of products have already been simplified as part of our product simplification campaign We are continuously digitalising all areas of our op- erations, and in 2022, implemented Adobe's leading marketing software solutions. We are pleased to see that our marketing ROI has already improved alongside better, tailored customer interactions A Adobe Nuuday's business transformation relies heavily on IT, and in 2022, we entered into a landmark strategic partnership with Net- cracker. Its proven track record of successful, on-time IT trans- formation programmes for leading European telcos based on out- of-the-box solutions inspired confidence during the selection pro- cess. Our joint efforts in the project organisation have clearly shown that we have embarked on a transformation journey with the ideal partner. We are on track - and we are positive that Nuuday will become the most digital telco in Denmark Monika Gullin, CTO Nuuday Annual Report 2022 16

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