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Investor Presentaiton

INITIATIVE #2: BETTER SELLING AND SERVICE Brand Affinity + Product Affinity is a Powerful Combination Customers Want Choice 70% Growing Premium Revenue repeat $5.5B Once a customer purchases a premium product, 70% of those customers will purchase an equal or better product on a future trip 2010 $12B +25% -$15B 2017 2019E 2017-2019E Premium revenue has grown ~2x faster than total revenue ▲ DELTA 52

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