Working Toward the Mobility Society of the Future
Message from
the President
The Source of Our
Value Creation:
What Makes Us Toyota
Value Creation Story:
Working toward the Mobility
Society of the Future
History
Toyoda Model AA passenger car launched
(1936)
Founding and entry into
the automobile industry
Publica Sports launched
(1962)
Business Foundations
for Value Creation
Corporate Data
> Board of Directors and Audit & Supervisory Board Members > Operating Officers and Organizational Structure
> Global Perspective/Data by Region > History >Financial Summary > Corporate Information and Stock Information
Toyopet Crown launched
(1955)
Soarer launched
(1981)
Lexus LS400 launched
(1989)
Prius launched
(1997)
Hilux Vigo launched
(2004)
Mirai launched
(2014)
bZ4X launched
(2022)
Establishing the Toyota identity
Leaping forward as a global corporation
Domestic/Overseas
Vehicle Production (Thousands of units)
(Including Daihatsu and Hino brands since 2002)
Sports 800 launched 2000GT launched
(1965)
(1967)
Celica launched
(1970)
Levin/Trueno
launched (1983)
Domestic Overseas
10,000
8,000.
6,000
History of Toyota
4,000
MR2 launched
(1984)
16th-generation Crown launched
(2022)
Toward the mobility
society of the future
Supra launched
(1986)
LFA launched
(2009)
GR Yaris launched
(2020)
Labor disputes (1950)
Toyota Motor and Toyota Motor
Sales merged with TMC (1982)
◆ Total Quality Control (TQC) introduced (1961)
Prius launched (1997)
●Recall issues (2009-2010)
Losses (FY2009)
◆ TRI established
(2016)
Construction
of "Woven City"
launched (2021)
Toyota Motor Co., Ltd. established (1937)
Toyoda Model AA passenger
car launched (1936)
Kanban method adopted (1963)
NUMMI, a joint corporation
with GM, established in
the U.S. (1984)
● The Toyota Way 2001 adopted (2001)
Five Main Principles
established (1935))
The Toyota
Production System
established
◆ Guiding Principles at Toyota
adopted (1992)
Mirai launched (2014)
◆ Toyota Environmental Challenge 2050
established (2015)
Toyota Global Vision adopted (2011)
Toyota Philosophy
and Toyota Way 2020
established (2020)
2,000
of Toyoda
1935 1940
1950
1960
Major World Events
● World War II (1939-1945)
1970
I
1980
1990
2000
U.S.-Japan trade friction (1980s)
● Berlin Wall comes down (1989)
●Kyoto Protocol
adopted (1997)
● Rapid economic growth period in Japan
(1960s-1970s)
Oil crisis (1973 & 1979)
● Tighter control on exhaust
emissions (1970s)
TOYOTA MOTOR CORPORATION
I
● Rio Earth Summit (1992)
Trade friction surrounding cars (1990s)
60
INTEGRATED REPORT
2010
The Great East Japan Earthquake,
Thailand floods (2011)
The 2008 financial crisis (2008)
● UN SDGs adopted (2015)
●Paris Agreement
adopted (2015)
2020
The COVID-19
pandemic
emerged (2019)
Russia-Ukraine
crisis (2022)
75 Years of ToyotaView entire presentation