Investor Presentaiton
Small Business
◉Technology Roadmap
Midland's technology investments are enhancing efficiencies, improving client experience,
and positively impacting retail deposit gathering and commercial/consumer loan production
Consumer
Flexible Overdrafts
Wealth
Commercial
Commercial Online Account Opening (Q4 2021)
■ncino
(Q1 2022)
Near real time
Zelle®
payments (Q1 2021)
VELOCITY
SOLUTIONS
Integrated Payables -
Payments (Q4 2021)
FIS
Customer Facing
Online loan
blend
Origination (Q1 2021)
Commercial Relationship pricing
optimization engine (Q1 2022)
precisionlender.
Online Access and
Portal (Q3 2023)
Consumer online
■ncino
SBA Loan Portal
(2021)
salesforce
account opening (2020)
Automated analytics-based marketing platform deployed with access to all datasets and all
businesses (2020 and on-going)
CRM deployed to 700+ front office employees with rich view of the customer, automated leads,
and single view of pipelines for executive team (2020)
SBB Loan Portal
(Opening May 2023)
salesforce
ENVESTNET
MoneyGuide FIS Black Diamond
salesforce marketing
cloud
salesforce
Retail Banking Needs
Navigator & Customer
salesforce
Incentive Programs (2020,
Self service loan portal and treasury on-boarding
(2021)
salesforce
Trust Platform (Q1 2024)
SS& INNOVEST
Black Diamond
Five9 Customer Care
(March 2023)
Five9
RIA Platform (Q3 2023)
Black Diamond
Fintech Partnerships Established
JAM FINTOP
Canapi Fund, Alloy, Blend, Plaid, GreenSky, JAM/FINTOP Fund, Informatica
Informatica GreenSky CANAPI
synctera Five9
alloy PLAID
TrueDigital
Foundational
CX Platform Customer Feedback (2020, 2021)
NICE+
Artificial Intelligence (2020, 2021) 200+ RPA "bots" deployed in the last 18 months, Al based solutions applied
in Risk Management, Mortgage Operations (Q2 2021), and Cyber Security (UEBA)
Silo-elimination and 360 view of customer (2020)
Ui Path ☑
nintex
Power BI
All sales teams on single sales platform using same 360 view of customer
SAS Viya
Centralized Data Analytics - Informatica, PowerBI, SAS Viya (2018, 2019, 2020)
Oracle data warehouse with 98% of data accessible for analytics across all products, services and channels.
15
Digital Talent (47 FTE) Chief Digital Officer, Director - Strategic Transformation, Director - Strategic Engineering & Development, Director - Banking as a Service,, Lead
Engineer API Development, Senior Manager - Digital Marketing, Manager - Customer Experience, Board Member - Digital Expertise, Web DevelopmentView entire presentation