Investor Presentaiton
How to create lasting relationships
between businesses and local communities?
CONVERSATION WITH
Maimunah Mohd Sharif
Deputy Secretary-General of the
United Nations, Mayor of Penang Island
(Malaysia) and Executive Director
of UN Habitat
What are the most important
criteria to assess the relevance and
effectiveness of a company's policy
towards its stakeholders?
How can we assess the relevance
of a company's commitment to
creating lasting and productive
relationships with the local
communities near its operational
sites?
Whether at the level of a company
or an urban community, the most
important thing is to always keep an
open mind, and to seek independent
assessments of each of our initiatives
and activities. This is a crucial
dimension if we are to design and
implement effective policies.
The central idea here is that of
interdependence; civil society
is to urban management what
shareholders are to a company.
It is a matter of confronting its
stakeholders and asking the question:
"Are our interests aligned? Do my
actions concretely benefit those I am
committed to serving?".
In this approach, the essential
lever is transparency. A sustainable
company that successfully faces
the passage of time is one that has
devoted significant efforts in this
field. Its stakeholders - which include
local communities - must have
easy access to the strategy and all
policies adopted by the organization,
and these documents must clearly
explain the commitments made,
and the concrete actions that
result from them. However, this is
only possible if the company has
a sincere commitment to local
communities, which means genuinely
understanding their needs and
challenges but also putting in place
the necessary tools to measure
results.
Without doing so, it will not
be possible to convince both
shareholders and all other
stakeholders.
My advice? Don't be scared of
innovation and technological
progress; new technologies and
artificial intelligence are tools
that also enable companies to
improve their relations with local
communities. It is an avenue that
should not be neglected in order
to create productive interactions
with them at all times respecting
fundamental rights, of course - and
a useful addition to the essential: the
direct relationships that you create
and that you experience on a daily
basis. After all, businesses are first
and foremost about people.
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