Investor Presentaiton

FINANCING SUSTAINABLE TOURISM IN KHYBER PAKHTUNKHWA Challenge Mitigating threat to Environment and Ecology of the Region from Increased Tourist Activity Purview Development Authorities in partnership with private sector Objective. Such interventions and programs can easily be piloted in locations such as Kaghan, Naran and the Galliyat. If successful, these can always be scaled up and extended to other tourist hotspots in KP. This area requires further research where service delivery gaps are identified in tourist areas, then specific interventions designed and tested before a large-scale implementation. Time Frame Medium-term Viability High Solution/Intervention. Implement specific programs financed by tourism service charges, user fees or specific levies to ensure environmental conservation and protection. Tourists and local businesses would be willing to pay for services they receive such as solid waste collection and disposal system where initial investment is made by the relevant development authority and the operation or service is financed by a user fee. Sewerage system installed by the authority and maintained through a monthly fee could be another service intervention. Challenge Complicated Regulatory Landscape Purview Provincial Government Time Frame Long-Term Viability Low Objective. Greater information, cooperation, and coordination across departments is required for private investment to take place without encountering roadblocks in the form of unexpected regulations or approvals from different departments. The KPCTA and the ITZs propose a single window operation to promote investments in the tourist zones. However, ITZs are still at a nascent stage and require a thorough transition and implementation plan. This could be another area of future work that would entail detailed mapping of relevant government departments to see where exactly overlaps exist in administrative function and regulations and how the proposed ITZs will transition into autonomous self-financing and self-regulating entities. The real challenge is to reform regulations to arrive at the right balance to promote responsible, eco- sensitive, tourism. Brining private stakeholders and concerned citizens on one page to achieve this will be a great step forward for governance. Solution/Intervention. Minimize jurisdictional overlaps of the various tourism related departments and authorities in KP and simplifying regulations and tax liabilities for tourism related businesses and investment. 34

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