Q1'21 Earnings Presentation
Strategy and business
Driving innovation and attracting customers
Auto finance
Auto financing through "Super Auto Santander" together with
commercial alliances with strategic partners enable further
penetration of the auto loan market
>6% market share reached in Feb-21 vs. 2% in Feb-20
Mortgages
HIPOTECA PLUS
Hipoteca
FREE
The only bank in Mexico to offer a tailored interest rate based on the
customer's profile
Strong performance of Hipoteca Plus, accounted for 50% of
mortgage new lending in Q1'21. Hipoteca Plus rewards new loyal
customers who keep their payrolls and other financial products with
one of the lowest rates in the market, 7.75%.
Our Hipoteca Online, the only mortgage platform in Mexico that
connects all end-to-end processes, helps to drive originations
Credit card customer attraction
Santander
free
Sontander
light
VISA
Santander
Santander
Sentonder
Sontander
Santander
FR
FR
Santander
FR
First bank in Mexico to offer cards without numbers
to its customers. This innovation is complemented
by the digital card with dynamic CVX (Dynamic
Security Code)
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Distribution network
transformation
Shift to an omni-channel banking experience to
attract and retain customers
Transformed 579 branches. New branch layout is
more efficient, user friendly, promotes use of digital,
self-services and P&L per branch
Santander
Digitalization
SuperNET SuperMóvil Súper Wallet
Upgrading online and mobile banking platforms to offer customers
innovative and high quality services that satisfy their dynamic
demands
• New functionalities for our Supermóvil and Superwallet mobile apps
including new shortcuts and more than 30 security features
Introducing Sandi, our new customer digital assistant. A tool that
encourages self-service on digital channels by answering questions
about more than 60 topics related to operations, such as credit and
service payments, account statement downloads, amongst others
Fully digital onboarding for new payroll customers, reducing the
time to open new accounts
Corporate & Investment Banking
Santander
Corporate & Investment Banking
Continuing to position our Corporate & Investment Banking
business as one of the top three players in Mexico
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