Investor Presentaiton

Market context - category growth rates TATA CONSUMER PRODUCTS +8.0% US +11.1% +10.4% 3.0% UK 10.5% Canada +5.6% +5.2% India 2.4% -9.7% -0.8% +4.5% -5.1% -1.2% -7.5% -2.5% +10.1% US Regular Black Tea UK Regular Black Tea US Bags Coffee UK Fruit & Herbals Tea US K-cup Coffee Source: Nielsen: 12 weeks (Value) - Dec '22 Canada Regular Black Tea Canada Speciality Tea India Branded Tea Base period growth rates • • US markets saw category growth in Coffee (both Bags and K-cups) and Tea on account of price increases. In volume terms, the category saw a decline. UK - The tea category in both regular and F&H saw growth led by pricing. Canada - Both regular black tea and specialty tea grew, led by pricing. In volume terms, the category saw a decline. India branded tea category continued to see muted growth, lower than its long-term trend rate. 25

View entire presentation