Vodafone Egypt Acquisition and Growth Strategy

Strategy unchanged | Leading African TechCo with clear System of Advantage M 1 Footprint finalised 2 Secure leadership in Mobile and Fixed Diversify and differentiate with our digital ecosystem Scale Financial and Digital Services 4 Digital Partner of choice for 5 World class Personalisation loyalty and 6 enterprises customer experience through CVM and Big Data 7 Optimise assets 8 through sharing Optimised, future-ready TechCo Technology leadership in Network and IT 9 TechCo organisation and culture 10 Purpose-led brand and reputation Our multi-product strategy, called the System of Advantage, delivers diversified, differentiated offerings to our customers 9 Further together

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