Saga's Superbrand Strategy
22
POWERING A 'LIFE UNLIMITED' THROUGH INSIGHT
STRATEGY TO TACTICAL DEPLOYMENT OF
THE SEGMENTATION
A route to strategies and targeting
10m
overall database
1
individual
12,000
members
O O
0
mmm
Incomparable
insight panel
UK's largest panel of people
over 50
⚫ Around 12k customers
Segment labels for 6k of them
Plus database and
transactional variables
Plus MOSAIC profiling
◆ Plus data collected from more
than 50 studies since March 2022
Capital Markets Event - Saga's Superbrand Strategy
Largest database of
people over 50
Database model
Appended to 6m customers
Rich enough to shape
• Identifiable enough to target
Jim from Leeds
What we know
◆ Retired and affluent
⚫ Owns two homes
⚫ Loves travelling
⚫ Enjoys walks with his dog
What we do with this insight
⚫ Showcase pet and home insurance
Target with Tailor-Made travel
• Propose Saga Money savings accounts
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