Achieving Long-Term Growth Targets
DELIVERY OFFERS MULTIPLE YEARS OF SALES GROWTH
OPPORTUNITY
Delivery meets the market's
demand for convenience
✓ Offers a platform for sustainable topline growth
Highly incremental and profitable at the
restaurant level
•
✓ Drives exposure, with new customers representing 8
of every 10 delivery orders
Growth in delivery leverages digital investment:
•
Offers new digital points of contact
.
Helps bolster CRM database
✓ Delivery sales sustaining at 9-12% of total sales mix
✓
in test markets
Key catalyst in the effort to digitize every transaction
EXECUTION
Growth through partnership
DOORDASH
✓ DoorDash is becoming a leading strategic partner with QSR's and fast
casual restaurants
✓ Delivery is deployed in six markets representing -30% of total restaurant
count:
•
•
Austin
Chicago
Denver
Houston
Los Angeles
Las Vegas
✓ Additional planned deployments in 2019
•
•
Expected to offer delivery across half of all restaurants in 1H19
Expected to offer delivery to over 80% system wide, representing
over 960 restaurants across 44 markets, by end of 2019
WING STOP
10
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