Investor Presentaiton
CLIENT EXPERIENCE
C6 Bank reached the end of 2021 being part of
the lives of more than 14 million Brazilians. With
this expansion, our responsibility to offer the best.
banking experience to our clients also grows.
Whether in the offer of innovative products and
services or in our transparent communication, the
user experience guides all our activities.
AGILE METHODOLOGY
IN EVERYDAY WORK
Reinventing the client experience in an innovative
way is the basis of our activity.
Along with C6 Bank, a unique way of working was
born, which brings together several tools based on
agile methodologies. We have an area dedicated to
innovation and user experience that guarantees the
use of these tools in the development of products
and app functionality and, thus, reduces the time to
implement improvements.
Incorporating these concepts into everyday work
is a daily exercise for our teams. For this to happen,
we have adopted a set of tools and practices that
favor agility, with work in squads - around 54
multidisciplinary teams - that are organized by
task and are responsible for monitoring the entire
evolution of the bank's products and services.
C6 Bank has a clear and well-defined global business
strategy, which ensures alignment between the
groups, giving assertiveness and speed to the
construction of products. This is how we daily create
a bank that brings more value, understands people
better, and develops innovative products.
CONTINUOUS IMPROVEMENT OF
THE EXPERIENCE
At C6 Bank, we are attentive to the expectations
and pains of our users, monitoring spontaneous
manifestations in the various communication
channels available - client service phone number,
Ombudsman, social networks - and through surveys
directed to specific topics.
From the analysis of this information, new
development cycles incorporate improvements to
the products, to enhance or solve the difficulties
reported by the user. The question we ask ourselves
is "how to solve the client's problem with the
resources we have at the moment and in the
shortest possible time?"
The agile methodology that we have adopted
provides for development in stages, adding new
improvements with each delivery of the product.
Thus, we have an app update routine that usually
happens every 15 days, to add new products,
include improvements, or make corrections.
The path that each product or service takes in the
bank, from conception to publication on the app
stores, involves hundreds of professionals, research,
and testing.
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