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Investor Presentaiton

DIVERSIFIED DISTRIBUTION CHANNELS Needs-based selling focusing on death protection with growing interest in retirement and business planning Customer Segment Broad middle Sales (1) $984 million Life income market Consultant 24% • Affinity groups Independent Agency • Mass affluent market • Business and professional- market 76% Life Consultants Policies In Force (2) 6.5 million 7% 93% Independent Agencies 1) Annualized new business premiums, January to December 2017, excluding Bank Channel. Foreign denominated activity translated to U.S. dollars at uniform exchange rates (Japanese yen 111 per U.S. dollar). 2) As of December 31, 2017. Prudential Tokyo Investor Day 9.27.2018 4
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