Shopify Growth Overview

Merchant Profile SMB Yelitsa Jean-Charles founded multicultural children's product company, Healthy Roots Dolls, to empower young girls of color through hair play. Since launching the brand's star, Zoe, on Kickstarter in 2015, Yelitsa has not only grown her direct-to-consumer business on Shopify but landed a deal to sell her dolls at a big box retailer in the United States. Since joining the platform in 2017, Healthy Roots Dolls has leveraged Shopify's suite of payment solutions to process sales on their online store including Shopify Payments, Shop Pay, and Shop Pay Installments. It has also utilised apps developed by our partner community to build their brand with their customers. 10 10

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