Investor Presentaiton

nuuday In brief Business and strategy Performance Corporate governance Financial statements Delivering on our strategy Nuuday's clear ambition is to be a European best-in-class telco and the preferred service provider for Danish households and businesses. To reach this goal, Nuuday set out a new strategic direction in 2021 that is guiding Nuuday's far-reaching transformation. In 2022, Nuuday made substantial progress across all its three strategic pillars, demonstrating its ability to deliver tangible results on a well-defined strategy. Best choice The best choice for Danish consumers and businesses Across a strong brand portfolio with diverse value propositions, we aim to offer our customers the best choice, through all-encompassing, flexible, and innovative products based on leading-edge technologies Strategic focus areas Deliver best-in-market connectivity everywhere Innovate entertainment and business solutions Provide excellent value for converged house- holds and businesses Best experience Deliver the best customer experience We are determined to provide Danish consumers and businesses with seam- less journeys and meet them on their preferred channels - an aim shared by all our brands Strategic focus areas Systematically eliminate pain points Create smooth and seamless customer journeys Provide excellent value for converged house- holds and businesses Most digital Digital transformation through radical simplification By radically simplifying our business model and transforming our IT, we seek to innovate and continuously deliver the best products and services as well as the best digital experiences to our customers Strategic focus areas Simplify business model Transform IT foundation Digitalise our customer interactions Nuuday Annual Report 2022 13

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