BOSS BOTTLED UNITED EXPERIENCE Pitch
COTY'S PORTFOLIO OPTIMIZATION PROGRAM
Platforming
●
•
Tail-End SKU Rationalization
Removing Non-Productive SKUs (low
performing, low profitability)
Revenue neutral due to increased
shelf productivity
Status: Rationalization plan built in
Aug 20; now in implementation
Example: Color Cosmetics
COTY
SINCE 1904
•
Common formula ‘chassis' and
•
packaging formats
•
Winning innovations / technologies are
rapidly rolled out across brands
•
•
•
Status: Defined for Color Cosmetics;
Fragrances will be next Category
Example: Foundations
Assortment Management
Prioritization of competing SKUs with
higher GM
Optimizing SKU Mix in Planograms
Status: Optimized Planograms being
finalized, implementation starting Jul
2021
Example: Rimmel
100%
100%
From To
% Red.
RIMMEL
LONDON
001
NORDEN
Bottles Shapes
9
5
44%
NOUVEAU
65%
Caps
16
7
56%
97%
Pumps
8
3
63%
Tubes
a
3
50%
ULTIMATE KOHL KAJAL
EYELINER/TRACEUR
35%
Tottles
2
0
100%
3%
Chassis
26
5
81%
SKUs
Net Sales
Formulas
41
26
37%
Non-Productive
Productive
TERPROOF KOHL
OHL HYDROFUSE
056 0Z 1.6g
Rimmel
Ultimate
Kohl Kajal
RIMMEL
LONDON
SOFT KOHL
RAILER PENDL
INTENSE
SMOKEY
MENTED
PILENCE
Gross Margin:
low
Rotation:
low
011
Crayon
00
Sohncifor
Smokey Eye Look
BLENDABLE & LONG WEARING
Rimmel
Soft Kohl
Kajal
Gross Margin:
high
Rotation:
high
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