Integrated Business Platform Expansion
Country Garden's Management Matrix: improving such aspects as finance,
investment, operation, sales and marketing, cost control and human
resources, based on the core strategy of capitalizing on urbanization
Broadening financing channels
Reducing financing cost
Strengthening cash flow
management
Finance
Human
Resources
Catering for the needs of
cities at different stages of
development
• Prudent investment
strategy
Stabilizing core management team
Strengthening training talents reserve
•
Investment
Capitalizing on
urbanization
Costing
•
Partnership scheme / platform
management: eight kinds of
support and two types of
management under one
platform
Integrating regional offices
into different business units
Operation
Sales and
Marketing
Lean production management
Dynamic cost control
Cost database
Consolidating strengths in
various aspects of the value
chain of property sector
Customer orientation
Utilizing different channels
and platforms
22
22View entire presentation