Investor Presentaiton

Newer Cohorts Spend Starting Higher, Growing Faster Spend per Customer by Cohort 2021 Avg. Spend/Customer Each cohort starting at higher spend/customer Year 1 coupang Year 2 2017 2018 Year 3 Year 4 Year 5 2019 2020 2021 ...... .. Average Note: Spend per customer equates to total gross spending per customer. The figures above are in local currency and are before cancellations and returns. 11

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