Detsky Mir Expansion Strategy

Continued top-line growth Total GMV(1) growth accelerated... (RUB m) incl. VAT +14.5% 49 126 42 913 175 1276 47 165 41 462 Q4 '19 Q4'20 373 1588 ...thanks to explosive growth in online sales (2) (RUB m) incl. VAT +118.4% +15.6% 39 643 376 34 286 192 1088 1379 6549 37 888 33 006 Q1'20 Q1'21 14 305 2.3% +79.0% 6 112 detsky mir 10 939 3.7% Q4'19 Q4'20 Q1'20 Marketplace share in total online sales, % Q1'21 15.7% 30.1% 18.4% 28.6% Russia Kazakhstan Belarus Online share in total GMV (Russia), % (1) Hereinafter, GMV (gross merchandise value) includes purchases at the Group's retail stores and goods and services sold through the website and mobile application, which may be own or third-party goods and services. GMV includes value added tax, net of discounts given to customers and net of returns and cancelled orders during the reporting period. (2) Hereinafter, total online sales include all sales through the Company website and mobile app, including home delivery and in-store pickup. It includes value added tax, net of discounts given to customers and net of returns and cancelled orders during the reporting period. Source: Company data. 29

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