Marketing Material Guidelines and Compliance FAQ
Question
Answer
Case 1
Case 2
Recent reference date
Calendar year basis
Case 3
Financial year basis
Year ended
Year ended
31-Jul
Returns
Year
Returns
30-Sep*
Returns
2004
XX%
2003
XX%
2003
XX%
2005
XX%
2004
XX%
2004
XX%
2006
XX%
2005
XX%
2005
XX%
2007
XX%
2006
XX%
2006
XX%
2008
XX%
2007
XX%
2007
XX%
Year-to-date
XX%
up to no
1-Oct-07 to
no earlier
than
31-May-08^
XX%
17.
How should the minimum performance
information be shown for a scheme with
only 3-year track record?
*
earlier than
31-May-08^
assuming 30-Sep is the financial year end of the scheme
^ 31-May-08 for print media advertisements, broadcasts or interactive systems and 28-Feb-08
for other advertisements
Assuming a scheme, launched on 1 July 2005, prepares its performance information on
a calendar year basis, an advertisement issued in August 2008 should disclose the
performance for each of the following periods:
Since launch to 31 December 2005
Year ended 31 December 2006
Year ended 31 December 2007
Year-to-date up to no earlier than 31 May 2008 for print media advertisements,
broadcasts or interactive systems (or 28 February 2008 for other advertisements)
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