Nigeria FinTech Landscape - Impact Assessment
Paytm company profile
paytm
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Company
Description
SOURCE: McKinsey Panorama
Paytm started by offering mobile recharge and utility bill
payments and expanded to offer a full marketplace to
consumers, available on web or mobile
It is also one of the largest online payment gateways in India
for various companies within e-commerce, food and travel
industries
For retail customers it offers a digital wallet and credit card
services:
Paytm's digital wallet is enabling to easily pay to
merchants who are are only paid when the customer
received the ordered item in satisfactory condition, and
also offers instant P2P money transfer
Paytm First Card is a VISA credit card offering cashback
on purchases (in partnership with Citibank)
Paytm offers for merchants:
Different ways to collect payments including gateways
(web or mobile), QR code based and subscription
payment solutions
Paytm Smart Retail offers hardware and software
solutions for in-store POS systems, incl. portable or full-
service POS terminals, and marketing, reporting, loyalty,
inventory management services
Employee payment solutions like tax-free meal allowance
and cash disburse
Also launched a mobile-first digital bank for individuals, Paytm
Payments Bank, providing current and savings accounts, debit
card, mobile wallet, cashback and access to cash at more
than 200,000 ATMs across India
What makes them
distinctive
Business model
Similar solutions
Reduces user drop offs from merchant sites, wallet can have 50% conversion in some
online sites
Simple and convenient: with a single click, the user sees his available wallet balance
& saved cards too and does the payment, SMEs can set up their operations to receive
payments through Paytm within minutes
Sellers have pricing options and can access rich customer insights based on analytics
Revenue model
Commission
Details
Merchants pay a share of the transaction value as a fee for Paytm for every
transaction on the platform
Fees
vary between product categories
Paytm Payments Bank accounts have no fee on online transactions, no minimum
balance, free virtual debit card and charge 1% per domestic money transfers
Paytm Smart Retail POS system costs ₹999/month ($143) and loyalty and CRM add-
on costs ₹999/month ($143)
Paytm First Card has an annual fee of $500. There is no fee if the user spends more
than 50,000 in a year
GrameenKootaⓇ
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BOUGHTPAY
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Razorpay
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