Nigeria FinTech Landscape - Impact Assessment
Nigeria FinTech Landscape
II: OPay is attempting to embed itself in the lifestyle of mass and youth customers
Tunde the hustler's interaction with OPay throughout day
ILLUSTRATIVE
A
B
Ρ
OPay
■ Wakes up
■ Takes ORide to town for his daily trade
Tops up ORide account with N1000 for the week
G
Buys airtime using OPay app
F
E
Buys breakfast at local restaurant
MamaSam and pays with OPay QR
and gets N50 cash back
Needs a short NGN 20,000 loan to
buy materials for a contract. Applies
and get loan through Okash
Places bets on Bet9ja event for
himself through OPay app
Sends money to his mother
for her upkeep and mother
picks up money from agent
On his way home, requests an
ORide, gives driver N3000 to
top up his own wallet
H
Saves the N3000 in OWealth
account as daily savings
D
Visits his clients for repairs and
clients pay him via USSD
Visits local bar
through ORide
J
EFINA
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