Skillz Investor Day Presentation Deck
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REACHING AND ACQUIRING USERS EFFICIENTLY
Drive incremental revenue efficiently by acquiring and
retaining users through diversified media investments
and organic media channels
DIVERSIFIED PAID MEDIA MIX
Deploy spend across highly programmatic
and social channels, in addition to making
investments up and across the funnel
EXPANDED USE OF DATA AND AUTOMATION
Continued investment in machine learning,
automated data systems and media spend
enablement tools to drive incremental marketing
precision
REDUCE DSP FEES
Shift paid media spend to the
'Skillz Media Network' - our in-house DSP -
to reduce fees charged by external DSPs
EXPAND ORGANIC CHANNELS
Grow investments in App-Store-Optimization
(ASO), Search Engine Optimization (SEO) and
Skillz organic social channels
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