WPP Investor Day Presentation Deck

CLIENT SPEND IS HOLDING UP 14 12 10 8 6 4 2 O What percentage of your company's total revenue is allocated to its total marketing expense budget? 10.2% 2014 11.4% 2015 12.1% 2016 11.3% 2017 11.2% 2018 10.5% 2019 11.0% 2020 BUT IT IS SHIFTING SOURCE: 2020 Gartner CMO Spend Survey n = 328 (2020); 342 (2019) N.America/U.K. Respondents; 618 (2018); 350 (2017); 375 (2016); 424 (2015); 363 (2014) 68% of CMOs expecting martech budget increase Spend on marketing technology now exceeding traditional agency fees Digital will be 61% of global ad spend in 2021 TV will be 18% of UK ad spend in 2021 WPP 28

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