Ocado Mergers and Acquisitions Presentation Deck
Acquisition of Kindred Systems and Haddington Dynamics
Opportunity to improve CFC and Micro Fulfilment Centre economics, with picking and
decanting currently representing up to £7m of annual cost per CFC1
Enhances
Ocado's
existing
robotic
manipulation
capabilities...
...and
provides an
established
position in a
fast-growing
new vertical
Kindred Systems has an advanced technology stack that will help transform Ocado's existing
✓ capabilities and accelerate the commercial delivery of robotic picking for OSP clients
Ⓒ2020 Ocado Group plc. All rights reserved.
Haddington Dynamics' technology offers specialised robotic arm characteristics that are well-
suited to grocery using novel, low cost designs
Robotic picking is a fast-growing segment of automation with an expanding range of end-
market use cases, including e-commerce fulfilment and package logistics
Kindred Systems has a proven robotic picking and manipulation solution with 180 robots
expected to be deployed by the end of 2020
Growing customer base of leading general merchandise retailers (Gap, American Eagle)
and logistics companies, with ability to scale both in the USA and globally
1 Represents 100% of total labour cost associated with picking, packing and decanting processes at a typical six module CFC, with £420m of revenue at maturity based on an Ocado retail basket size
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