Sainsbury's Investor Day Presentation Deck

And with this, customers expect greater personalisation The Challenge In a congested digital landscape, brands need to stand out Customer research tells us that: 91% are more likely to spend with brands who provide relevant offers & recommendations¹ Do ONectar360 2021 9 B 86% of UK consumers say it is important for a brand to understand their interests and passions² Source: (1) McKinsey - Future of Personalisation Report 2019; (2) Accenture Interactive - Global Consumer Pulse Survey 2019; (3) Forbes, 50 Stats Showing The Power Of Personalization 263% of consumers expect personalisation as a standard of service offered by brands³ Sainsbury's nectar Market Context NEC TAR 360

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