Allwyn SPAC slide image

Allwyn SPAC

Czech case study: From distressed asset to high performer GGR evolution since Allwyn ownership (€m¹) 37 ● Czech Republic 121 2012 140 2013 2013-15 "Fix the basics" 150 2014 Renewed focus on customers and in building strong brands and positioning Extensive company transformation mainly in marketing / sales / product and technology New products - Eurojackpot, Sportka extra draws, new scratches, new daily keno games Source: Company information (1) Converted from CZK to EUR at average FX rate for each respective year 181 2015 ● ● 192 2016 - 2016-19 206 2017 Launch of new gaming verticals: "Brick & Click" Company Launch of online offering - Digital Entertainment Hub 251 SAZKA Games (online casino) Online scratches (pool games) 2018 Free to play SAZKA Fantasy New sportsbook platform focusing on live betting / online Physical retail customers de-anonymization, focusing on customer loyalty - SAZKA Club roll out ● ● 286 2019 315 2020 2020-22+ 408 SAZKA 2.0 - "Digital Future" - 2021 More playful and entertaining SAZKA brand Significant portfolio extension own and bespoke games Roll-out of a new physical retail format Internal development Roll-out of next generation central lottery system (2020+) incl. new IGT contract 2 allwyn
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