Allwyn SPAC
Czech case study: From distressed asset to high performer
GGR evolution since Allwyn ownership (€m¹)
37
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Czech Republic
121
2012
140
2013
2013-15
"Fix the basics"
150
2014
Renewed focus on customers and in building
strong brands and positioning
Extensive company transformation mainly in
marketing / sales / product and technology
New products - Eurojackpot, Sportka extra draws,
new scratches, new daily keno games
Source: Company information
(1) Converted from CZK to EUR at average FX rate for each respective year
181
2015
●
●
192
2016
-
2016-19
206
2017
Launch of new gaming verticals:
"Brick & Click" Company
Launch of online offering - Digital Entertainment
Hub
251
SAZKA Games (online casino)
Online scratches (pool games)
2018
Free to play SAZKA Fantasy
New sportsbook platform focusing on live betting
/ online
Physical retail customers de-anonymization,
focusing on customer loyalty - SAZKA Club roll
out
●
●
286
2019
315
2020
2020-22+
408
SAZKA 2.0 - "Digital Future"
-
2021
More playful and entertaining SAZKA brand
Significant portfolio extension own and
bespoke games
Roll-out of a new physical retail format
Internal development
Roll-out of next generation central lottery
system (2020+) incl. new IGT contract
2
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