a16z Podcast Market Overview
Ximalaya FM
Fundraising: Total amount raised: ~$720M. Last round was a $580M Series E with a $3.6B valuation
by Tencent, Goldman Sachs, General Atlantic in August 2018
Traction: 530M total users, 7M+ hosts (Q1 2019), 80M MAU (Q2 2018)
Description:
Price:
O
Ximalaya launched in March 2013 with the slogan of "Everything on earth with a sound" (
). Their signature product is audio content in every form from podcasts, courses,
audiobooks, live streams, spoken word, singing, to even film dubbing.
While Ximalaya advertises over 100M pieces of free content, the number of pieces of paid
audio content available has increased from 310,000 in 2017 to 1.38M in 2018.
Ximalaya has hosted an annual 'Knowledge Carnival' since 2016 - a Black Friday for audio
content. In 2018 the platform's one-day sales were US$64M, up from $7M in 2016.
A monthly membership is 20 RMB ($3) and includes access to over 4000 audiobooks, 1000
book explanations, and 300 top influencer podcasts/courses.
Paid courses are primarily 19 RMB ($2.80) / course to 199 RMB / course ($30). Members get
a 5% discount on all paid courses that are not included with their membership.
Free podcasts and live streams are supported by advertising and tipping. Ximalaya has
stated that they earn more revenue from paid courses than advertising.
© 2019 - Andreessen Horowitz
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