BAT Results Presentation Deck

Vuse Extending Global Leadership** 16.2% 25.5% 33.5% 35.9% +250bps Value share growth FY22 vs FY21 2019 2020 2021 Vuse value share of total Vapour in key markets** 2022 BAT A BETTER TOMORROW Vapour revenue up 44%*, ahead of 14% volume growth Vuse extends US leadership; leading in 35 states with total Vapour value share of 40.9%, up 8.4 ppts Continued value share leadership of closed systems*** in key markets** Continued progress on driving profitability with positive contribution^ in 3 of 5 key markets Continued strong geo-expansion driven by Vuse Go * Revenue growth at constant rates. See Appendix A2. ** Vapour value share across Top 5 markets: US - Marlin, Canada - Scan Data, UK - Nielsen, France - Strator, Germany - Nielsen. See Appendix A3.. T5 represent 88% of Vapour industry revenue (rechargeables and disposables). *** Value share of closed systems (excluding disposables) across Top 5 markets. See Appendix A3. ^ Category contribution level: Profit from operations before the impact of adjusting items and translational foreign exchange, having allocated costs that are directly attributable to New Categories. 22

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