Asos Results Presentation Deck

P&L Overview Gross Margin Distribution Costs Warehouse Marketing Other Costs Adjusted EBITDA Margin¹ Depreciation Adjusted EBIT Margin² FY21 % of sales 45.4% (13.0%) (9.1%) (5.1%) (9.8%) 8.8% (3.5%) 5.3% FY20 % of sales 47.4% (13.6%) (9.6%) (3.7%) (12.3%) 8.6% (3.6%) 4.6% Change (200bps) 60bps 50bps (140bps) 250bps 20bps 10bps 70bps ¹Excluding Topshop brands acquisition and integration one-off costs of £10.5m and share based payments of £7.6m 2Excluding Topshop brands acquisition and integration one-off costs of £10.5m and amortisation of acquired intangible assets of £6.0m Note: Above table subject to rounding 9

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